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Internal communication tools

Customizable Newsticker for internal communications: 5 ways to utilize it in 2024

On average, employees face as many as 60 distractions per day, leading to reduced performance and even emotional burnout. Meetings and emails often contribute to these distractions. However, it is still crucial to keep employees informed about important matters that can impact their work, right?

In this article, we will explore a new communication channel that effectively disseminates information to every employee without unnecessary distractions – the computer ticker tape.
customizable ticker
By Anna Ferguson

Business development executive, internal communications expert, author

What's inside the article:
  • What is a ticker tape?
  • Why use a news ticker on desktop for internal communications?
  • 5 ways to use a news desktop ticker for staff communication in 2023
  • Benefits of using the RapidAlerts ticker tape app

WHAT IS A TICKER TAPE?

An electronic ticker tape is essentially a scrolling text line that appears on a computer screen. You may have come across stock tickers or news headlines scrolling across the bottom of your TV screen while watching the news. A customizable ticker for internal communications functions in a similar fashion.
By utilizing a suitable ticker tape application like RapidAlerts' scrolling ticker software, you can create a fully customizable ticker positioned at the top or bottom of the screen. This ticker will continuously update staff with company news and other vital information.

WHY USE A NEWS TICKER ON DESKTOP FOR INTERNAL COMMUNICATIONS?

When you need to inform employees about something important yet non-urgent without causing distractions, a news ticker on the desktop is the ideal solution. Here's why:
  1. Occupies only 3-4% of the screen space: It won't interrupt recipients' work.
  2. Highly visible due to its moving nature: Even though it's compact, it remains eye-catching.
  3. Short and up-to-date information: Your staff will appreciate the concise updates.
  4. Reaches all employees in front of a computer screen, including those working remotely.
  5. Complements other enterprise notification system tools, ensuring 100% message delivery.
Navigating through these diverse enterprise communication suite and pinpointing the ideal solutions can significantly enhance team collaboration, streamline business operations, and promote a productive work environment.

5 WAYS TO USE A NEWS DESKTOP TICKER FOR STAFF COMMUNICATION IN 2024

Let's discuss the most impactful ways companies use news ticker for desktop :

1. Communicating planned or unplanned IT outages:

With space-efficient ticker tape on the desktop, you can inform employees about important but non-urgent issues such as planned maintenance. The message can be repeated multiple times a day until all targeted users are aware of the situation. An added advantage of an IT newsticker is its ability to direct traffic to an intranet or external website using hyperlinks.
In cases of unexpected outages, a customizable news ticker becomes invaluable in consistently updating employees on the ongoing situation and providing estimated resolution times. By utilizing scrolling ticker app, you can incorporate brand identity and adapt messages based on departments or specific situations.

2. Keeping staff informed in emergencies:

During emergencies, it is crucial to keep employees well-informed.
Utilize a news ticker on the desktop to enhance emergency preparedness by providing instructions, reminders, and links to additional information.
Continuously update employees with new information about the situation during the emergency, and afterward, inform them about the aftermath and provide any necessary instructions.
By utilizing this channel as an additional means of communication and repeating the message several times, you increase the chances of your information being received and acted upon.

3. Replacing email and chats:

When you have important information to communicate to employees but don't want it to get lost among thousands of unread emails or chat messages, utilizing a news ticker is an excellent choice.
Ticker tape displays news in a visually appealing and easily readable manner, ensuring your message is seen. Additionally, you can include links to provide recipients with more information if a single line of text is not enough.

4. To drive traffic to the company intranet

It's common for employees to rarely visit the company intranet. However, with the use of a computer ticker tape, you'll be amazed at how effortless it can be to drive traffic to this internal platform. Create a captivating title, display it through the ticker tape, repeat the message at least three times, and voila! Almost everyone will have seen the news.

5. To boost HR communications

Regardless of the information HR professionals are trying to convey, they need it to be seen. When you don't want your message to distract employees from their work, utilize a customizable ticker to deliver HR messages.
For immediate readership, you can also employ other channels such as desktop notifications and employee notification app. Utilizing these channels together ensures 100% visibility of the message.
In addition, you will receive comprehensive statistics on who has viewed your message, and this can be crucial for ensuring effective HR communications.

BENEFITS OF USING THE RAPIDALERTS TICKER TAPE APP

RapidAlerts customizable news ticker app is created specifically for internal communications. It has the following benefits:
  1. Allows the use of corporate branding for internal communications, strengthening the brand from within.
  2. Provides comprehensive statistics on who has viewed the message, enhancing communication effectiveness and verifying receipt by specific individuals.
  3. Enables personalization and targeted communication based on factors such as the person, device, location, or building, making it even more powerful.
To learn more about how a news ticker for the desktop can enhance internal communication within your company, book a demo. The trial is free!
A news ticker tape can function as a powerful communication channel, delivering messages in a non-intrusive manner. It offers a unique and engaging way of communication that will be appreciated by employees who want to stay updated without unnecessary interruptions.
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